手機(jī)版
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company’s new ice-cream sandwich.
Tanya: Good morning, Carla. How are you today?
Carla: I’m doing fine. How about you?
Tanya: Great, thanks. So, what’s the status of our advertising campaign?
Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to big cities.
Tanya: What style will the ads use?
Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla.
Tanya: Sounds like an ideal approach. Will we have a new slogan?
Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.
Tanya: Sounds like we’ll have a winner on our hands!
中文：
在這個(gè)對(duì)話中，Tanya Nichols是一家冰淇淋生產(chǎn)公司的老板，她正在和她的市場部經(jīng)理Carla Hutchison就公司新的冰淇淋三明治的廣告宣傳活動(dòng)談話。
Tanya: 早上好，Carla。你今天過得怎么樣？
Carla: 我很好，你呢？
Tanya: 很好，謝謝。我們公司的廣告宣傳作得怎么樣了？
Carla: 正如我以前所提到的，我們下個(gè)月開始的宣傳活動(dòng)，是全國范圍內(nèi)的。我們已經(jīng)決定利用各種媒體做全面宣傳。首先，我們?cè)陔娨暽献龀掷m(xù)三個(gè)禮拜的廣告，每天一次，時(shí)間為30秒鐘傳。同時(shí)，我們還會(huì)在被選中的人口較多的城市的電臺(tái)廣播中宣傳，每天三次，每次時(shí)間為15秒。最后，我們還會(huì)有一些戶外宣傳活動(dòng)，在
大城市的主要入口處，樹立廣告牌。
Tanya: 那么采取什么樣的風(fēng)格呢？
Carla: 我們將把焦點(diǎn)放在日常生活方面，告訴你只要吃一個(gè)冰淇淋三明治，就能消除夏日炎熱。我們還會(huì)通過對(duì)多樣性口味選擇的宣傳，告訴大家推薦我們公司產(chǎn)品的原因，香草并不是惟一的口味。
Tanya: 似乎是個(gè)完美的方案。我們會(huì)有新的口號(hào)嗎？
Carla: 當(dāng)然，廣告代理商正在設(shè)計(jì)呢。這個(gè)周末會(huì)出臺(tái)一些新的策劃。
Tanya: 聽起來我們將會(huì)成為一個(gè)大贏家！
Tanya: Good morning, Carla. How are you today?
Carla: I’m doing fine. How about you?
Tanya: Great, thanks. So, what’s the status of our advertising campaign?
Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to big cities.
Tanya: What style will the ads use?
Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla.
Tanya: Sounds like an ideal approach. Will we have a new slogan?
Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.
Tanya: Sounds like we’ll have a winner on our hands!
中文：
在這個(gè)對(duì)話中，Tanya Nichols是一家冰淇淋生產(chǎn)公司的老板，她正在和她的市場部經(jīng)理Carla Hutchison就公司新的冰淇淋三明治的廣告宣傳活動(dòng)談話。
Tanya: 早上好，Carla。你今天過得怎么樣？
Carla: 我很好，你呢？
Tanya: 很好，謝謝。我們公司的廣告宣傳作得怎么樣了？
Carla: 正如我以前所提到的，我們下個(gè)月開始的宣傳活動(dòng)，是全國范圍內(nèi)的。我們已經(jīng)決定利用各種媒體做全面宣傳。首先，我們?cè)陔娨暽献龀掷m(xù)三個(gè)禮拜的廣告，每天一次，時(shí)間為30秒鐘傳。同時(shí)，我們還會(huì)在被選中的人口較多的城市的電臺(tái)廣播中宣傳，每天三次，每次時(shí)間為15秒。最后，我們還會(huì)有一些戶外宣傳活動(dòng)，在
大城市的主要入口處，樹立廣告牌。
Tanya: 那么采取什么樣的風(fēng)格呢？
Carla: 我們將把焦點(diǎn)放在日常生活方面，告訴你只要吃一個(gè)冰淇淋三明治，就能消除夏日炎熱。我們還會(huì)通過對(duì)多樣性口味選擇的宣傳，告訴大家推薦我們公司產(chǎn)品的原因，香草并不是惟一的口味。
Tanya: 似乎是個(gè)完美的方案。我們會(huì)有新的口號(hào)嗎？
Carla: 當(dāng)然，廣告代理商正在設(shè)計(jì)呢。這個(gè)周末會(huì)出臺(tái)一些新的策劃。
Tanya: 聽起來我們將會(huì)成為一個(gè)大贏家！
